We ran a wholesale business. That's why this exists.
Centra One was built by people who spent years running a $5M+ wholesale operation on software that never quite fit — and got tired of it.
Four systems. One business.
Stock in one tool, quoting in another, purchasing on a spreadsheet, and the real answer living in someone's head. Nothing talked to anything else, and none of it told us what we actually needed to know — right then, when it mattered.
A tool for every job, and none for the business
Every gap got filled with another subscription. Each one held part of the picture, and the only place they came together was manually, at the end of the month, when it was already too late to act on.
One system where inventory, purchasing, sales, quoting and dispatch write to the same record. A receipt on the dock is a number in the accounts before anyone opens a spreadsheet.
Software that stored data but never told you anything
The information was in there somewhere. But nothing said "this line runs out on Thursday and the lead time is five days." You found out by running out.
Centra AI, with full context of the business — monitoring around the clock, surfacing what needs attention before it becomes a problem, and able to act on it with your approval.
Paying more to unlock things we already needed
Batch tracking behind a tier. Expiry dates as an add-on. Quoting sold separately. The features you need most are the ones priced out of reach when you're small.
Pricing based on the size of your business, not on which features you're allowed to touch. Every plan includes the entire platform.
Opinions, and the proof we mean them
Anyone can list values. These are positions we've taken, each one visible in the product.
Software shouldn't hold features hostage to force an upgrade.
Every plan includes the full platform — batch tracking, expiry, quoting, the B2B portal, the AI. Your tier sets users and support, never capability.
AI should never do anything you can't undo.
Centra AI creates drafts and asks. It cannot post a stocktake, dispatch an order, approve a PO or delete anything. Irreversible actions stay human-only, by design.
If someone else does it better, say so.
Our comparison table lists demand forecasting as "roadmap" — because it is. A comparison you can't lose is a comparison nobody believes.
You shouldn't have to go looking for the thing that's about to go wrong.
Over 20 alerts run from the moment you connect your data — expiring batches, overdue invoices, stock below reorder point. No configuration, no dashboards to build.
New software. Not new to wholesale.
Centra One launched in 2026. We're not going to pretend to a decade of history we don't have — you can check, and you should.
What we do have is years on the other side of this problem: chasing stock that wasn't where the system said it was, quoting from a spreadsheet, finding out about a dead line three months too late. Every design decision in this product came from something that cost us money.
That's the trade we're offering. Not the longest track record — but software built by people who have actually done your job, and who are close enough to the work to still care when something's wrong.
Built for people who run this every day
Bring your product list and see it running on your own numbers. Set up takes less than a day.
No credit card required · Cancel anytime · Plans from $59/month USD