The whole wholesale operation, in one platform.
Six capability areas, one product. Each one is built for wholesale, distribution, and small manufacturing — not retrofitted from retail.
Dispatch & freight
Purchasing & GRN
Customer CRM
Smart pricelists
Stock you can trust without counting it.
Centra tracks every SKU at batch and serial level. It watches lead times, sell-through, and seasonality, then drafts reorders before you stock out.
- Expiry and batch tracking
- Multi-warehouse with transfers
- Landed-cost calculation
- Cycle counts on a schedule
Quotes that close, with the math already done.
Build a quote in 30 seconds. Centra calculates margin live, suggests price based on customer history, and predicts win probability per line.
- Live margin and freight
- Win-probability per line
- One-click convert to sales order
- Quote-to-PO chain visible end-to-end
Your customers, ordering themselves.
A branded portal where customers see their own pricelist, place orders, view invoices, and reorder favourites. Included in every plan.
- Customer-specific pricing
- 24/7 ordering
- Reorder from history
- Invoice and statement download
Software that does the work, not just shows it.
Centra's agents draft POs, flag receiving anomalies, send back-order updates, and chase overdue invoices. You approve. They execute.
- Auto-PO drafting
- Receiving variance alerts
- Customer email drafting
- Overdue invoice chase sequences
Margin and cash, refreshed daily.
Daily P&L by SKU, customer, channel, and rep. Cash projection 60 days forward from open orders, POs, and payment terms.
- Daily margin reports
- 60-day cash projection
- Customer profitability ranking
- Slow-mover and dead-stock flags
Plug in what you already use.
Xero and QuickBooks accounting. Shopify and WooCommerce for retail spillover. Native shipping connectors for the major carriers.
- Xero, QuickBooks, MYOB
- Shopify, WooCommerce
- Major carrier shipping APIs
- Open REST + webhook API